Fashion merchandising is a
profession that incorporates the processes in fashion business ranging from
product development to promoting, buying and selling fashion items such as
clothing, accessories, jewellery, cosmetics and shoes.
A fashion merchandiser may
work for a textile manufacturer, a designer or a fashion retail outlet such as
a department store, children’s clothing store or a discount store. He or she is
well-versed with the fashion industry as well as the socio, cultural and
economic aspects of textile production. A fashion merchandiser is also required
to be in touch with market trends and fashion updates.
The job responsibilities of a
fashion merchandiser depends on the kind of fashion business. The job can be
rewarding offering ample opportunities to work in the fashion world and with
popular fashion brand names. A fashion merchandiser is required to have an
incredible amount of creativity and flair for fashion thereby contributing
opinions on market trends.
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| Retail Management |
When working for textile
manufacturers, fashion merchandisers are involved in the manufacturing
processes of textile materials, which include delivering, production capacity,
quality control and management of workers.
A fashion merchandiser can
also work in department stores or clothing outlets as a fashion designer,
fashion buyer, catalogue production managers or merchandise display artist.
Fashion buyers are responsible for purchasing fashion items that can be
promoted and sold by the outlet. Store decoration and merchandise displays are
also the responsibilities of fashion merchandisers where the latest apparels
and items are displayed to align with the store’s branding and image.
Students who seek a career in
fashion merchandising are often required to have a bachelor’s degree in Fashion Merchandising. A bachelor’s program provides an in-depth study
on subjects offered in the program, equipping the student with a more
comprehensive training on different aspects of fashion merchandising. Some
fashion design schools offer internship programs where students get to spend a
few months working in fashion outlets in order to gain real-life working
experiences that are crucial in the field.
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| Fashion Merchandising |
As the fashion industry is
constantly evolving and changing, a fashion merchandiser must keep updated on
current trends and anticipate upcoming styles and creations in order to stay
competitive in the field.
To meet the growing demand of trained
professionals in the Retail Sector, FDDI offers Post Graduate and Under
Graduate Degree programmes in Fashion
Merchandising Courses and Retail
Management. 